AB & Associates

Our Story


AB & Associates is a regional Management Consulting Operation/Firm with its Headquarter in Cairo. AB & Associates – Egypt has been involved in the area of Management Development. Working as a Development Consulting Partner for a number of major players in various fields in Egypt.
The exposure to management requirements and processes development issues did highlight the importance of human and management development in the Egyptian market.
AB & Associates is a recognized Middle East Partner for a number of Affiliations i.e. CELEMI Business Simulations, Thomas International Assessment Solutions) and HRDQ development kits. Through these affiliations, AB & Associates has created blended learning solutions incorporating various development tools enriching our focus on learning Paths development for various clients.





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Training Participants

Our Vision


Egypt is witnessing an overall economic and development boom for the coming decade.

AB will be the designated Leadership & Management development provider in Egypt with REAL integrated capacity building services to its partner clients.

Our Mission

Mission Statement

We are committed to the REAL development of the Management capacity of our partner clients in Egypt and the Middle East & to the REAL advancement of clients’ Management Competence, development of our know how and experience, enhancement of our ethical value, efficiency, and profitability as well as the satisfaction and growth of our partners and people.

Our Values

Core Values

• Integrity (ethics/code)
• Learning (people/products)
• Business acumen (strategy/finance)
• Real value (to our customers)
• Respect (self, team, org.)
• Growth (cumulative ambition)

Our Team

Meet Our Team

Ahmed Badr

Managing Director

Omneya R. Yassa

Business Development Manager

Mohamed Salah

Financial & Administration Manager

Ibraheem El-Ashy

Learning & Development Consultant

Ahmed Helmy

L&D Operations Manager

Noha Magdy

Senior Learning & Development Specialist

May Tarek

Learning & Development Specialist

Darine Ali

Finance & Administration Specialist

Reem Mostafa

Social Media Specialist

It’s Time To Grow Your Business With AB ASSOCIATES! – SPEAK TO US