Mission, Vision, Values

Mission, Vision, Values


Egypt is witnessing an overall economic and development boom for the coming decade.

AB will be the designated Leadership & Management development provider in Egypt with REAL integrated capacity building services to its partner clients.

Mission Statement

We are committed to the REAL development of the Management capacity of our partner clients in Egypt and the Middle East.

We are committed to the REAL advancement of clients' Management Competence, development of our know how and experience, enhancement of our ethical value, efficiency, and profitability as well as the satisfaction and growth of our partners and people"

Core Values

  • Integrity (ethics/code)
  • Learning (people/products)
  • Business acumen (strategy/finance)
  • Real value (to our customers)
  • Respect (self, team, org.)
  • Growth (cumulative ambition)